BRAND BUILDING

Guiding small businesses in creating a visual language that usually incorporates playful nostalgia and champions the vernacular.

EPITAPH MEMORIALS

LOGOTYPE, WEBSITE, & POSTCARD
2022

Epitaph Memorials is a platform for virtual memorials by Melissa Drasby, a certified death doula. It was important to streamline the process of booking a memorial by providing a pleasant and informative user experience for her clients.

Melissa also runs an instagram account called @it.is.ok.to.die. around removing the stigma of death by sharing resources around deathwork.

ROSES FINE FOOD & WINE

LOGO, SIGNAGE, WEBSITE & PHOTOGRAPHY
2020-present

Roses Fine Food and Wine is a Detroit institution for baked goods, fresh prepared foods and natural wine. Owner Molly Mitchell decided to rebrand the business during the pandemic, moving away from the aesthetic of its previously loved diner offerings to embrace a new look for the natural wine and bakeshop.

The new site lended heavily to their online ordering, wine subscriptions and custom cake orders.

Karletta’s is a clothing brand designed to include women in skate shops. Owner Melanie Lund wanted lettering that had a vintage-feel to use as the main identity of her brand and a website to showcase and sell her products.

KARLETTA’S

LOGOTYPE & WEBSITE
2020

DESIGN & TINKER

BRAND IDENTITY, WEBSITE, & POSTER
2021

Design & Tinker is an online database compiled by Charlotte Smith, a northern Michigan Architect at DesignSmiths. The goal was to create a launchpad championing Smith’s playful approach to design by providing her own references for home-lovers and writings on design and architecture.

DESIGNSMITHS

WEBSITE
2020

Designsmiths is a small architecture group located in Traverse City, Michigan. They wanted a website that contained many projects and photos and a seamless experience for a user to navigate through.